Evaluation 4 - Who would be the auidence for your media product?

Demographics
Age: 15-18, relatable to the characters in the film as they are the same age.
Location: Town, as it makes it relatable for the majority of the audience, as the film is set in a town a small state school.
Gender: All.
Income level: minimum wage, income bracket 'E'.
Education level: GCSE/A Level.
Family Status: Siblings watch it together.
Occupation: Part-time/Saturday Job.
Ethnic background: English.

Psychographics

The personality of our target audience will have a good sense of humour, our film is comical and the music in our opening sequence emphasises that the film is comical/ light-hearted.  The reason we chose a young target audience is because teenagers have an open-minded attitude. Therefore, they can interpret the jokes in the film better. We also chose this age bracket because  teenagers value their friendships and relationships, therefore they will be able to relate to the budding romance in the film and the friendships that are shown, for example 'Kate and Jessica'. Our target audience as teenagers would like going out, this may include going to the cinema. Teenagers, may find it difficult to balance education, work and social life, therefore teens might like to watch the film as a way of escapism, therefore, this opens a wide audience. This is because many people of 15-18 are involved with a sport. Additionally, we set the film in a sixth form and people of the age will be at sixth form or college, this will be relatable.

The audience is large enough to fit my criteria as many teenagers, with different backgrounds will be able to relate to the film as its is light-hearted and fun. The main characters are very stereotypical teenagers therefore, the audience will be able to relate and the audience can believe in the realism of the film. We include the football scene so that the target audience can relate.
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