CHARLOTTE: Our film company is called 'Tomorrow Productions', this is because the target audience is for young people looking forward and not to the past like older people. This represents the film company as it suggest that we look forwards and are modernised. The title of the film company is on the screen, this makes it stand out as the background is dark. The red seats are also very stereotypical of a cinema. We created it on Photoshop; therefore it was easy to create and has a simplistic look however it is effective. For example; the clear image of the cinema indicts straight away that the logo is related to the film industry. The image is also is a point of view shot, therefore connects with the audience as they would be in the same position.
LOIS: We
would use film 4 as our film distributor as, they have distributed films such
as ‘the Inbertweeners’ and our film is similar to his film, and we share the
same target audience.
CHARLOTTE: We would get funding from ‘film 4’ as we
would be working with them and they fund similar projects to ours. Film 4 looks
for films with a distinctive voice and they want aims to push the boundaries,
within any given film genre. We feel like our film does this, and it gives us a
chance to use risqué humor.
LOIS: Our
titles and names appear in various different ways, for example, the first name
appears on the number plate in the style of a number plate, this is fun and a
creative way to engage the audience. Another way in which we presented our
title was having ‘Ben’s’ name roll out from under the tire, this was effective
as it linked the next frame and is satisfying
to watch. The main title appears in the bright sky giving positive
connotations. The colours of the letters
are in red and blue as its symbolises a bar magnetAlso, it is a well known
saying and fact that ‘opposites attract’, emphasising the opposites..
CHARLOTE: The unique selling
point of our film is that we have a male protagonist. This is a countertype for
teen angst films as many protagonist are female. Through research the only
other teen angst films with a male protagonist is '17 Again' and 'The
Inbertweeners'.
LOIS: Our
film would be released in the summer holidays as this is when our target
audience are off school/ sixth form/ college and are more likely visiting the
cinema. Our film opening is set in the winter, this gives negative
connotations. The film takes place over winter and develop to the summertime,
which will give the ending a positive connotation and emphasises that it is a
light-hearted film. Also, as the characters in the film are in their second
year of sixth from, the time of years also connotes the future and the change
in their life, this may be relatable for the audience.
CHARLOTTE:
We would use below the line advertising. This will be more personal advertising
to our target audience. We would mainly use social media to advertise as it is
cheap and gives the message out to a wide audience of both genders. Also, our
target audience of young adults are always of social media. In later stages of
advertising we would do Facebook live q&a’s and interview with the cast on
YouTube. We would also create a hashtag across social media to get the word
round and to spread new information and teasers. We would also put flyers in
teen magazines such as ‘Shout’, ‘Seventeen’ and ‘Teen Vogue’.
LOIS: The
main image on our poster would be the four main characters, with the boys on
one side and the girls on the other, with the school in the background. The
title would be inbetweeners Kate and Aiden with the magnets colours. The
information included on our poster would be the actors names, age rating of 15,
the release date, core crew members such as the director and the film distributor.
The actors name would be in the same colour they have allocated in the opening
sequence.
The
trailer would include the best bits of the film, for example the football
scene. We would use the music from the opening sequence in the trailer to make
it recognisable. We wouldn’t give too much away about Kate and Aiden’s
relationship, as we want the audience guessing and intrigued.
LOIS: We
would show the film in Cineworld, as it is the most accessible cinema to most
young adults and it is the most popular cinema in the UK, therefore gives us a
wider audience. Additionally, the red seats in the cinema are the same as the
red seats in our production company logo and gives the audience a mirror image
of what their seeing.
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